resmed

Senior Integrated Marketing Communications Manager (IMC) EMEA (Fixed-term 12 months)

We are hiring a Senior Integrated Marketing Communications Manager (IMC) EMEA for a 12-month fixed-term contract to join our Marketing Communications team in Dublin.

Let's talk about the role:

The senior IMC for EMEA Consumer Campaigns will drive brand growth and customer engagement across the EMEA region through data-driven, multi-channel campaigns. You will localize global campaign strategies to meet regional needs, manage end-to-end execution of product and brand campaigns, and optimize performance using KPI-driven insights. This role requires close collaboration with regional and global stakeholders, ensuring effective consumer-focused marketing campaigns that deliver measurable impact.

You will report to the Head of consumer EMEA while acting as a regional lead for EMEA consumer campaigns.

This role offers the opportunity to drive impactful consumer marketing campaigns across EMEA, collaborating with global and regional teams. You will play a pivotal role in shaping brand presence, engaging customers, and delivering measurable business growth within a dynamic and fast-paced environment.

Let's talk about responsibilities:

1.* Regional Campaign Strategy & Execution:*

Develop and execute consumer-focused campaign strategies tailored to the EMEA region.
Localize global campaigns to align with regional market dynamics, cultural nuances, and consumer behaviors.
Act as the central point of coordination for stakeholders to ensure successful campaign rollouts across EMEA markets.
Own timelines, budgets, and resource allocation to deliver campaigns on time and within scope.

2. Global Campaign Localization:

Partner with global teams to adapt brand messaging, creative assets, and marketing strategies for local relevance.
Collaborate closely with Digital, Creative, Communications and Brand teams to ensure consistency while addressing regional consumer preferences.
Serve as the bridge between EMEA teams, Provider and Product Marketing as well as global stakeholders, ensuring alignment and successful execution.

3. Performance Monitoring & Optimization:

Monitor campaign performance across all channels using KPIs and data-driven insights.
Provide clear analysis and actionable recommendations for continuous improvement.
Implement real-time adjustments to campaign strategies to maximize impact and ROI.

4. Budget Management and Optimization:

Strategically allocate budgets to maximize the efficiency and effectiveness of campaigns.
Track spend and ensure campaigns deliver measurable ROI.

Let's talk about qualifications, skills and experience:

Required:

8+ years of experience in marketing campaign management, with a focus on consumer campaigns and EMEA markets
Proven experience in developing and executing successful multi-channel, data-driven campaigns.
Strong analytical skills with the ability to interpret data, monitor performance KPIs, and optimize campaigns.
Excellent project management and organizational skills with a track record of managing multiple projects simultaneously.
Strong communication and stakeholder management abilities, including cross-functional collaboration.
Experience adapting global campaigns for local markets with attention to cultural and consumer nuances.
Proficiency in marketing tools, reporting platforms, and budget management.

Preferred:

Experience in the fast-paced consumer-facing industry preferably in health
Familiarity with EMEA markets and the ability to drive targeted strategies for regional growth.
Innovative mindset with a passion for staying ahead of marketing trends, best practices, and emerging technologies.
Experience working with creative teams and external agencies to deliver high-impact campaigns.

Additional information:

At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
Working from home flexibility
You also have access to a referral bonus and to ResMed's preferred shareholding programme
Competitive benefits (Pension, Long-Term Illness Protection, Health Insurance...)
Internal career opportunity - joining an international fast-pace and massively growing company
ResMed is an Equal Opportunity Employer

OK, so what's next?

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now

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